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Individually, we are specialists not generalists: which means that we are able to provide a genuine depth of service unmatched by others. Collectively, we have the knowledge and capacity to conceive and execute profitable and memorable events: for corporates, charities and associations.

CORPORATE EVENTS STRATEGY

We’re hardwired to deliver events and we don’t settle for anything less than excellence. We believe that well-delivered events engender trust, satisfaction and excitement and this belief translates into everything that we do.

Our event approach is to take business goals, audience understanding and a definition of how value is created as our starting point, to develop a strategy for your event.

Event management services include:

  • Full project management – from concept to delivery
  • Budget development and control
  • Venue and hotel procurement
  • Supplier sourcing and management
  • Logistics
  • Graphic and web design
  • Event collateral copywriting
  • Database guidance and research
  • Onsite staffing
  • Pre and onsite registration management and logistics
  • Risk assessment
  • Sponsorship sales, management and activation
  • Event marketing and PR
  • Event evaluation and measurement

Many years’ experience of working in commercial events has taught us:

1. It’s not just enough to want to connect; events need to have integrity and purpose: if there isn’t demand or if there isn’t a clear value for the audience, it won’t work. We will always approach the project’s value proposition with rigour

2. Content is king: people are inspired by a great story, an armoury of tips and actionable insights. We get under the skin of your target audience and conduct extensive face to face, telephone and online research. We know that there is a direct correlation between the amount of research we do and the end result

3. Events aren’t a one-day affair: stakeholders expect longevity and engagement pre and post event. Often this means, offering a digital component and multiple touchpoints

4. Audiences are savvy and smart. They are bored of powerpoint and wise to sales pitches. We put a lot of thought into the format and structure of our events and build in networking, interactivity and thought-provoking interludes

5. Clear processes, structure and timelines are a prerequisite to a good event. We understand the importance of this and build this into everything that we do so that you don’t have to

SPONSORSHIP

It goes without saying that sponsorship can reduce costs, propel profits and add credibility to events. With over 30 years’ combined experience of selling event sponsorships, we think we understand something of the mindset and appetite of potential sponsors.

We think that sponsors want to see the value and not the cost of sponsorship and we conceive, design and deliver packages that produce results: for both right holders and investors.

Our approach is not to blanket bomb with a “hard sell”, but to work strategically, in partnership with organisations where we see a mutual and quantifiable benefits. What this means is that we end up with satisfied partners who will happily recommend our events to their associates.

We offer a wide range of services that commercialise events. Here are some of them:

  • Sponsorship and commercialisation strategy
  • Sponsorship / vendor research
  • Competitive analysis
  • Sponsorship evaluation and pricing
  • Strategic development
  • Sponsorship implementation
  • Sponsorship training
  • Amplifying sponsorship pre and post event
  • Sponsorship evaluation

What years of generating sponsorship has taught us:

1. An event without a strong “what’s in it for me?” value proposition will not cut the mustard with potential sponsors. We will always sanity-check an event and put ourselves in the sponsors’ shoes to ensure we can deliver what we are promising

2. Sponsors have unique objectives and standard packages rarely succeed. Sponsors get involved in events for myriad reasons. We try to understand their motivations and customise around them

3. The best sponsorships are both creative and simple. We work hard to create the “wow” factor for sponsors (beyond logos on lanyards), which also delivers value to attendees

4. It’s obvious but worth stating that sponsorship relationships must be built on the same principles as all good relationships: trust, integrity and respect

5. Sponsorship has evolved with social media: advertisers are looking for a longer campaign and a two-way conversation with audiences which lasts beyond a day-long event

6. Sponsors demand ROI. It is our job to demonstrate this

CONTENT

We believe that great content deserves a wide audience and this principle underpins everything we do. Years of experience tell us that there is a direct correlation between the amount of strategic content research conducted and event satisfaction levels on the day.

The challenge often lies in combining great content with an interactive and participative event experience which lives up to its promise. Having produced, run and managed thousands of events we know how to get this right and how to avoid some of the common pitfalls.

Our content creation services include:

  • Audience identification and qualification
  • Qualitative telephone research transcribes
  • Conference programme writing
  • Event brochure copywriting
  • Inviting and confirming conference speakers
  • Devising interactive and participatory formats

As experts in conducting qualitative event research, this is what we know to be true:

1. When it comes to events, “content is king”. (This includes speakers, entertainment and well-constructed networking opportunities). It always comes before anything else. Even free coffee.

2. When devising content, you need to get under the skin of your audience and ask them the right questions, but more importantly, listen. More importantly, you need to make sure you’re speaking to the right person. Asking the wrong person the right questions is a big mistake and vice versa

3. Event content needs to be delivered in a way that’s engaging and interactive. Presenters need to be educated and encouraged to use visuals and less, rather than more, words,/p>

4. The best content needs to be matched with the best speakers who can deliver it. This too takes some time and research

5. Whilst events should be firmly rooted in research, audiences don’t always “know” what they “need to know”. Our job is to provide some of that magic to create the most compelling, “must attend” events

TRAINING

With many years of experience and proven success behind us, we have been approached by publishing houses and commercial conference companies alike, to share some of the tricks and shortcuts to success. Whether your existing sales team need to learn how to adapt their skills to sell event sponsorship, or your production team needs help with writing sales copy or launching into new markets, we are able to help.

How can we help you?

Contact us NOW